UPDATED, 15 Dec 2012: Today I received a considered response from David O’Brien, GM of Customer Engagement at Old Mutual. I’ve added it below. Thanks, too, to Ursula van der Westhuizen at Old Mutual for getting in touch about it.

I’m an Old Mutual client – I have a retirement annuity with them. Today I received from them the crappiest calendar I have ever seen. Is it a Christmas gift? It’s not even pretending to be one. A gift would be something you might want to keep. An advert? It’s a pretty awful advert. And it certainly won’t do what the cover letter hopes it will: “May this calendar remind you every day that as an Old Mutual customer you can count our advice and full support as you strive to achieve your lifetime goals.” Full support? Your customer support is about as utterly ordinary as anyone else’s. Advice? From the wise guys that produced this thing?

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